Final Logo Design

Final logo Design, to be incorporated into Social media accounts (twitter/facebook). Also can form the basis of the garage sign with additional information attached in due course.

Screen-shot of logo in use within Twitter profile.

Logo Design

Various versions of Logo incorporated into web-banners.

Alternative version specifically for embroidered patches to enable plain overalls to be branded for example. May also be used for other clothing items such as T-Shirts and Baseball caps as required.

1950s Design Theme

Having decided on a particular concept, ie the 1950s, it was then necessary to translate that concept into an actual workable theme. Having carried out appropriate research into 1950s design (and re-watching series 1 of Mad Men) and focusing in on diner/gas station signs in particular I concluded that the recurring nature of overlapping polygons was an interesting one. It is distinctly 1950s without feeling old fashioned. By using a 1950s colour palette with a more vibrant modern edge I felt this could help achieve the desired outcome for the client, ie a brand that stands out from competitors and which appeals to family values.

Fonts and Mood Boards

Having used the questionnaire results the client and I narrowed down the possible design theme to 2 possibilities. The 1950s or the 1980s. To help the client decide I provided a range of fonts which represent either decade as well as mood boards featuring design themes and imagery from both.

1950s

1980s

As a result the chosen theme will be the 1950s. 

Storyboards & Customer Journey notes/sketches

Above is a basic flowchart for customer journey when visiting the website. Useful to keep in mind when designing navigation on the site.

This is a concept from discussion with Justin. The idea is to develop a tool/app that can be used by potential customers to narrow down the source of their particular mechanical issue and give them a rough idea of the cost. This would be in addition to the prime objectives and deliverables of the project.

Website Layout storyboards 

Gaant Chart - Project Planning

Gaant Chart

The Gaant Chart is broken down into Phases 1-6 for Research & Requirements, Development, Branding, Prototyping, Design (Print) and Delivery. 

Project Proposal VIVA

My Project Proposal VIVA for North West Auto Services